Feverpitch × Ipswich Town
TRACTOR BOYS.
TWO DICE.
ONE TOWN.
From Portman Road to the kitchen table. A Feverpitch edition for the Tractor Boys, turning Town pride into a game supporters can take home, share and play anywhere.
Two dice. Endless drama.Ipswich Town edition · illustrative packaging
TOWN PRIDEColours and badge on the box
FROM £4.63Per game at 20,000 units · ex VAT
1,000 MIN.Minimum club order · ages 5+
Suffolk roots. Football in their pocket.
More than matchday
PORTMAN ROAD.
AWAY DAYS.
KITCHEN-TABLE GOALS.
Supporting Ipswich Town runs through generations. The colours, the stories, the matchday memories. Feverpitch gives families another way to share that passion, wherever they play.
01
Little Tractor Boys. Big celebrations.
A first Town gift. A game with a parent or grandparent. A last-minute winner before tea. Simple football fun with the club at its heart.
02
The Blue Army travels.
Small enough for an away-day bag. Ready for a game with fellow supporters on the journey there, before kick-off or on the way home.
03
Suffolk roots. Town everywhere.
For supporters around the corner or across the world, the blue shirt and Suffolk Punch are a connection to home.
For the club, that means merchandise with a role beyond the shelf: a product supporters can play, gift and keep coming back to.
A proud past. A new way to share it.
BIG HISTORY.
SMALL BOX. TOWN PRIDE.
League champions. FA Cup winners. European nights. Give supporters a new way to celebrate that proud history, with a game that brings Town colours and football excitement to the family table.
A proposal for Ipswich Town’s retail and commercial teams. Heritage-led artwork, membership uses and promotional offers would be developed with the club.
Same game. Your identity.
YOUR COLOURS.
YOUR CREST. YOUR GAME.
Packaging concept
IPSWICH TOWN
Unmistakably Town. Royal blue, white and red, with the Suffolk Punch taking pride of place. A small box with a big sense of belonging.
IPSWICH.IN EVERY GAME.
- Club colours on the retail box
- Your club crest on the box
- The original Feverpitch football dice game
- Custom dice colours included free
Illustrative Ipswich Town edition proposal. Final artwork and badge use require club approval.
FEEL THE DRAMA.
Watch on YouTube ↗Club merchandise. Clear figures.
SMALL GAME.
BIG CLUB POTENTIAL.
Explore the order size, retail value and potential gross profit for your club edition.
£10 ex VAT is £12 including VAT at 20%. Set your own retail price to explore the opportunity.
ORDER COST£5,000£5.00 per game
RETAIL REVENUE£10,000If every game is sold
POTENTIAL GROSS PROFIT£5,000Before your selling costs
50.0%GROSS MARGIN
£5.00 gross profit per game
100.0% markup on the wholesale price.
Illustrative gross profit assumes the full order sells at the selected retail price. All figures exclude VAT. Custom dice colours are included free. Club selling and operating costs are excluded.
| Games | Trade price / game | Order cost | Gross profit at £10 / game |
|---|---|---|---|
| 1,000 | £5.00 | £5,000 | £5,000 |
| 5,000 | £4.88 | £24,400 | £25,600 |
| 10,000 | £4.75 | £47,500 | £52,500 |
| 20,000 | £4.63 | £92,600 | £107,400 |
Prices exclude VAT. Each volume tier applies a further 2.5% discount to the unrounded unit price, starting from £5.00 at 1,000 games. Final unit prices are rounded to the nearest penny. Box colour / badge customisation is the club branding offer. Custom dice colours are included free. Speak to Pete to confirm your order and artwork.
Put it in fans’ hands
MAKE IT PART
OF THE TOWN EXPERIENCE.
01 / SELL
PLANET BLUE.
A NEW WAY TO PLAY.
A proposed addition to Planet Blue at Portman Road and online: a compact gift, a first piece of Town merchandise or an extra at checkout. The calculator shows the commercial opportunity at each order size.
02 / WELCOME
JUNIOR BLUES.
TOMORROW’S MEMORIES.
Explore a Junior Blues welcome gift, family offer or school-holiday promotion. Give young supporters something to do with their Town pride and a reason to bring family into the game.
03 / SHARE
PARTNERS.
SUPPORTERS. SUFFOLK.
Build a partner-funded giveaway, supporter reward or community campaign around a playable Town product. Each route can be tailored to the club’s audience, budget and objectives.
One box. One unique code.
KEEP THE GAME GOING.
BRING FANS CLOSER.
Every box has a unique code on the back. Turn it into a route from the game to your club’s next promotion, reward or experience.
Bring a kitchen-table winner back to Portman Road. A box code could link the game to a selected match, a tour or a Town campaign, giving the club a clear next step after purchase.
Back-of-box code
YOUR NEXT CLUB
EXPERIENCE STARTS HERE.
TOWN-XXXX-XXXX
Illustrative code format
PLAY THE GAME → ENTER YOUR CODE → DISCOVER YOUR REWARD
A FREE MATCH TICKET.
Make the box a route to a selected fixture. Give supporters a reason to bring the excitement back to the stands.
BEHIND THE SCENES
AT PORTMAN ROAD.
Explore a stadium-tour reward or prize draw. Connect the game at home with the ground, the club’s story and a day to remember.
YOUR NEXT CAMPAIGN.
Use codes for a club offer, fan reward or promotional entry, tailored to your campaign and audience.
Marketing with a purpose. Codes can connect each box to a chosen campaign and, with a redemption process, help track participation. An optional sign-up can invite fans to hear more from the club.
Example promotions for discussion. The club chooses the offer, availability, terms and redemption process. Marketing sign-up would be optional.
Two dice. No screen required.
PASS.
SHOOT.
CELEBRATE.
Choose five minutes of play, or race to three goals. Two custom dice turn football’s highs and lows into a fast, face-to-face game.
01
BUILD THE ATTACK.
Roll the white die. Three consecutive passes or Shoot earns a shot. Tackle hands over possession; Foul gives your opponent a shot.
02
TAKE YOUR SHOT.
Roll the black die. Goal scores. Save returns play to the defender. Rebound means roll again; Counter gives the opponent a shot.
03
GO AGAIN.
After a goal, possession switches to the opponent, who rolls the Field Dice to kick off. Keep playing to your agreed time or score. Same football drama. Town colours.
Make your club edition happen
COME ON
YOU BLUES.
LET’S PLAY.
START WITH YOUR COLOURS.
BUILD FROM THERE.
Tell Pete your preferred quantity and how you want to get the Ipswich Town edition into supporters’ hands.
- Choose your order size and club colour direction.
- Agree the box artwork and approved badge.
- Confirm pricing and your club edition.
Custom dice colours are included free.